For each visitor to our Web site, our computers automatically recognize the consumer's domain name and IP address, but not the email address. We collect only the domain name and IP address of visitors to our web page, aggregate information on what pages consumers access or visit and information volunteered by the consumer, such as survey information and/or site registrations. For each customer (defined as a visitor that successfully consummates a sale), we store the data necessary to fulfill the order.

The information we collect is used to improve the content and navigation of our site, to customize the content and/or layout of the page to each individual consumer for maximum experience value, to notify consumers about updates to our Web site, to complete user-initiated transactions, to trace false orders, and to contact consumers for marketing purposes, if they so desire and explicitly give permission.

However, sometimes our customers forget to include their name on the message card. In these cases, we will inform recipients of the sender's name.

If you do not want to receive email from us in the future, please let us know by sending email to us at the above address and telling us that you do not want to receive email from our company or follow the instructions provided in each email to you.

Persons who supply us with their telephone number (s) or email address may receive telephone calls or email from us with information or requests for information regarding orders they have placed online. For your benefit, please provide us with your correct phone number (s) and/or email address.

This is the course of action we will take if a flower recipient calls us to ask who the sender was.

• If we get a request from a recipient asking who sent an arrangement we will give the name on the gift message.
• If there was no gift message filled out or if there was no name on the gift message, we will ask the sender.
• If we get approval from the sender, we will then inform the recipient.
• If the sender does not reply or if the sender denies permission, then we will not reveal the sender.